Spring 2024 Go by Bike Week Media Kit

Go by Bike Week banner. The event takes place June 3-9, 2024. Participants can register for free at bikehub.ca/gbbw or logmyride.gobybikebc.ca.

Thank you for helping us spread the word about Go by Bike Week! Below is important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

About Go by Bike Week:

Event Dates: Monday, June 3 - Sunday, June 9, 2024

Register for free at logmyride.gobybikebc.ca

Check out the event schedule at bikehub.ca/gbbw

Since 2007, Go by Bike Week (formerly known as Bike to Work Week) has motivated over 130,000 participants, including 26,000 new cyclists, to commute by bike.

Go by Bike Week is a week-long behaviour change campaign aimed at getting more people to cycle more often for commuting purposes. During the week-long event, HUB Cycling encourages people to get out and ride their bikes anywhere and everywhere, and shares resources like maps to equip them with the knowledge they need to cycle for transportation. Log your trips online at for a chance to win great prizes like a cycling adventure in Sicily, track your kilometers, and see how many greenhouse gas emissions you’ve saved.

Go by Bike Week is also known for our Celebration and Community Stations! This year's Spring Go by Bike Week will have 35 pop-up stations. At Celebration Stations, participants can get free bike checks from local mechanics, and pick up free cycling resources like lights and maps, and speak to HUB volunteers about cycling in the region over free coffee and snacks! Community Stations are hosted by bike-friendly businesses and organizations across Metro Vancouver and offer free snacks, giveaways, and basic bike maintenance.

As always, registration for Go by Bike Week is 100% free. You can register as a team, join an existing team, or register solo. Learn more at bikehub.ca/gbbw

Why Register for Go by Bike Week?

Registration is free
You can enter prize draws simply by riding your bike—this year’s grand prize is a trip for two to Italy!
Get helpful cycling tips and route information.
Be the first to know about Go by Bike Week events, including Celebration Stations, workshops, webinars, and group rides.
Track your trips online and join a team to create friendly competition with friends, family, or colleagues. Your logged trips also help us work with local leaders to improve cycling conditions in Metro Vancouver.
Remember that all bike trips count - trips to work, school, a shop, the gym, or just for fun!

How to Register/Key Messages:

Find the daily schedule of events at bikehub.ca/gbbw.

*Please include these links prominently in any Go by Bike Week promotions.

About HUB Cycling:

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

Example Newsletter Copy:

Riding your bike isn’t only meant for days off. Shift gears from weekend rides to weekday commutes with Go By Bike Week!

HUB Cycling’s Spring Go by Bike Week returns to Metro Vancouver from June 3-9!

This year's event will have 35 Celebration Stations where participants can ride by for free snacks, basic bike maintenance, cycling maps, prizes, and more! Register solo or as a team with your co-workers, roommates, family, or friends.

HUB Cycling recently changed its trip-logging tool to make logging your bike trips even easier. New to the event? Register here. Returning participant? Reset your password here to log in. Log a trip to be considered a Spring 2024 participant.

HUB Cycling’s Social Media & Website Info:

Twitter: @WeAreHUB

Instagram: @hubcycling

Facebook: @WeAreHUB

Hashtags: #GoByBike #GoByBikeBC

Register and Log Trips: logmyride.gobybikebc.ca

Go by Bike Week Event Schedule: bikehub.ca/gbbw

Example Social Media Posts to Retweet/Reshare:

Twitter (coming soon!)

Instagram (coming soon!)

Facebook (coming soon!)

LinkedIn (coming soon!)

Example Social Media Posts to Create:

Don’t forget to tag us and use the hashtag #GoByBike and #GoByBikeBC!

Facebook

Shift gears from weekend rides to weekday commutes with @WeAreHUB’s Go by Bike Week from June 3-9!

Ride to 35 Celebration Stations across Metro Vancouver to win prizes, get free bike checks, and eat free snacks! Log your trips during the week online for a chance to win great prizes like a cycling adventure for two in Sicily and build support for safer cycling infrastructure.

Learn more at bikehub.ca/gbbw

#GoByBike #GoByBikeBC

@WeAreHUB works to get more people cycling, more often! Register for HUB Cycling’s Go by Bike Week from June 3-9 to show your support for cycling in #MetroVan bikehub.ca/gbbw

#GoByBike #GoByBikeBC

Instagram

Shift gears from weekend rides to weekday commutes with @hubcycling’s Go by Bike Week from June 3-9!

Ride to 35+ Celebration Stations across Metro Vancouver to win prizes, get free bike checks, and eat free snacks! Log your trips during the week online for a chance to win great prizes like a cycling adventure for two in Sicily and build support for safer cycling infrastructure.

#GoByBike #GoByBikeBC

Twitter

Shift gears from weekend rides to weekday commutes with @WeAreHUB’s Go by Bike Week from June 3-9!

Ride your bike to HUB's 35+ Celebration Stations during the event for free bike checks, snacks, prizes, and more!

Shift gears from weekend rides to weekday commutes with HUB Cycling’s Go by Bike Week from June 3-9! Has your organization registered yet?

HUB Cycling’s new online tracking tool lets you compete with your teammates and other teams by tracking how many kilometers you cycled and how many greenhouse gas emissions you saved!

Learn ore and sign up: bikehub.ca/gbbw

#GoByBike #GoByBikeBC