Bike to Shop 2024 Media Kit

Thank you for helping us spread the word about Bike to Shop! Below is important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

About Bike to Shop:

Event Dates: August 1-31, 2024

Find more information at: bikehub.ca/biketoshop

Bike to Shop is a month-long Metro Vancouver-wide initiative presented by HUB Cycling that aims to showcase the joy and convenience of shopping by bike by breaking down the barriers that many people face when using a bike to run errands like grocery shopping.

Whether you're a seasoned bike commuter or new to cycling, HUB Cycling is here to show you that shopping by bike is easier than you think.

Bike-to-Shop invites residents across Metro Vancouver to experience the joy of cycling in these participating neighbourhoods:

How to Participate in Bike to Shop:

1. Explore Interactive Maps: Plan your adventure to one of our five participating neighbourhoods and find information about bike parking, safe routes, and unique local businesses in each community.

2. Join a Group Ride and Win Prizes: Meet bike-minded folks and discover new bike routes and unique communities! Participants will be eligible to win amazing raffle prizes and access to exclusive discounts from local businesses on each ride. Check out the schedule of rides at bikehub.ca/biketoshop

3. Visit us at a Farmers Market or Community Event: Stop by for advice on shopping by bike, a chance to win prizes at each event, pick up regional cycling maps, and get your bike checked for free by a mechanic.

Friday, August 9, PM, time TBC: GASTOWN Pedestrian zone, Vancouver
Sunday, August 11 from 9:00 AM to 1:00 PM: Coquitlam Farmers Market (Dogwood Pavilion Parking Lot at 1655 Winslow Ave)
Thursday, August 15 from 1:00 to 3:00 PM: Sustainability Fair, (West Plaza at 1177 West Hastings Street, Vancouver)
Sunday, August 18 from 10:30 AM to 3:30 PM: Steveston Farmers & Artisans Market (4320 Moncton St, Richmond

About HUB Cycling:

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

Example Newsletter Copy:

[SUBJECT LINE, OPTION 1] Bike to Shop returns to [insert neighbourhood], August 1- 31, 2024, to showcase the ease and convenience of shopping by bike.

[SUBJECT LINE, OPTION 2] Bike to Shop returns to five neighbourhoods, August 1- 31, 2024, to showcase the ease and convenience of shopping by bike across Metro Vancouver.

[MAIN TEXT]
If you are looking for more affordable ways to shop, then consider shopping by bike. It is estimated that for every $100 spent at a local business, $63 remains in the community and by saving money on fuel and parking, you’ll have extra to spend at your favourite local shops.

To help people feel comfortable getting on their bikes to help their community thrive, HUB Cycling is challenging you to shop by bike this summer! HUB’s interactive Bike-to-Shop neighbourhood maps highlight safe cycling routes into participating neighbourhoods, local bike parking and repair shops, and showcase unique local businesses in each neighbourhood.

Throughout August, HUB Cycling will be hosting group rides in and around participating neighbouhoods to encourage community connection as people explore their local surroundings and unique businesses in the area. Ride into each neighbourhood to explore and uncover hidden gems and local landmarks to win prizes from partners, including Little Mountain Gallery, Vancouver Lookout, The Vegan Supply Store, Cirque du Soleil and more!

Whether it's a quick trip to the grocery store or a visit to a local boutique, shopping by bike allows you to take in your surroundings from a different viewpoint and discover unknown treasures just a bike ride away.

[OPTIONAL ADDITION]

In addition to their interactive neighbourhood maps, HUB Cycling will be popping up at these farmers markets and community events to share free cycling resources, including free bike maintenance from local mechanics and answer any questions you may have about shopping by bike across Metro Vancouver:

Friday, August 9: GASTOWN Pedestrian zone, Vancouver
Sunday, August 11 from 9AM to 1PM: Coquitlam Farmers Market (Dogwood Pavilion Parking Lot at 1655 Winslow Ave)
Thursday, August 15 from 1:00 to 3:00 PM: Sustainability Fair, (West Plaza at 1177 West Hastings Street, Vancouver)
Sunday, August 18 from 10:30 AM to 3:30 PM: Steveston Farmers & Artisans Market (4320 Moncton St, Richmond)

HUB Cycling’s Social Media Info:

Twitter: @WeAreHUB

Instagram: @hubcycling

Facebook: @WeAreHUB

Hashtags: #Bike2Shop

Example Social Media Posts:

Don’t forget to tag us and use the hashtag #Bike2Shop!

Facebook / LinkedIn / Instagram

Get on your bike and help your community thrive! HUB Cycling is challenging you to shop by bike to save money on fuel and parking and support your favourite local shops this summer.

From August 1-31, HUB Cycling’s interactive #Bike2Shop neighbourhood maps will highlight safe cycling routes into [participating neighbourhoods / insert neighbourhood name], provide information on local bike parking and repair shops, and showcase unique local businesses!

Shopping by bike is easier than you think, follow HUB Cycling for tips and resources to help you feel confident shopping by bike across Metro Vancouver this summer bikehub.ca/biketoshop

X - Formerly Twitter

Get on your bike and help your community thrive by shopping by bike this summer! Check out HUB Cycling’s interactive #Bike2Shop maps that highlight safe cycling routes into [participating neighbourhoods / insert neighbourhood name], local bike parking and unique local businesses! bikehub.ca/biketoshop