Bike to Shop 2023 Media Kit
Thank you for helping us spread the word about Bike to Shop! Below is important information about the event and sample text for the newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.
About Bike to Shop:
Event Dates: August 1-31, 2023
Find more information at: bikehub.ca/biketoshop
Bike to Shop is a month-long Metro Vancouver-wide initiative presented by HUB Cycling that aims to showcase the joy and convenience of shopping by bike by breaking down the barriers that many people face when using a bike to run errands like grocery shopping.
Whether you're a seasoned bike commuter or new to cycling, HUB Cycling is here to show you that shopping by bike is easier than you think.
Bike-to-Shop invites residents across Metro Vancouver to experience the joy of cycling in these participating neighborhoods:
- Austin Heights, Coquitlam
- Central Lonsdale, North Vancouver
- Downtown, Vancouver
- Downtown, New Westminster
- Kerrisdale Village, Vancouver
- Newton, Surrey
- Steveston, Richmond
- The Amazing Brentwood, Burnaby
How to Participate in Bike to Shop:
1. Explore Interactive Maps: Check out our interactive maps showcasing participating neighborhoods, bike parking, safe routes, and bike-friendly businesses.
2. Plan Your Adventure: Choose a neighborhood, plan your route, and get ready to bike to local shops. Use resources on bikehub.ca/biketoshop and HUB’s social media channels (see below for channel info) for tips.
3. Share the Fun and Win Prizes: Take selfies with your bike and shopping haul, and share your experiences on social media by tagging HUB Cycling on Instagram with #Bike2Shop for the chance to win prizes.
4. Visit us at a Bike to Shop Pop-up station: We’ll be popping up on Vancouver’s seawall and Farmers Markets in Coquitlam and Richmond this summer. Stop by for advice on shopping by bike, to pick up regional cycling maps, and more. Check out the pop-up station dates and times:
- Tuesday, August 1, 11:30 AM to 1:30 PM at Ontario and the Seawall
- Sunday, August 6, 9 AM to 1 PM at Coquitlam Farmers Market (Dogwood Pavilion Parking Lot at 1655 Winslow Ave)
- Sunday, August 20, 10:30 AM to 3:30 PM at Steveston Farmers & Artisans Market (4320 Moncton St, Richmond)
5. Make a Pledge to Shop by Bike this Summer: Let your voice be heard by making a pledge to shop by bike this summer. We’ll follow up in fall to ask about your summer riding and how we can make the event even better next year. By sharing your valuable feedback, you’ll be entered to win one of five $100 TransLink Compass cards you can use for your fall multi-mode journeys.
About HUB Cycling:
HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!
Example Newsletter Copy:
[SUBJECT LINE, OPTION 1] Bike to Shop returns to [insert neighborhood], August 1- 31, 2023, to showcase the ease and convenience of shopping by bike.
[SUBJECT LINE, OPTION 2] Bike to Shop returns to eight neighborhoods, August 1- 31, 2023, to showcase the ease and convenience of shopping by bike across Metro Vancouver.
[MAIN TEXT]
If you are looking for more affordable ways to shop, HUB Cycling is challenging you to shop by bike this summer! For every $100 spent at a local business, it is estimated that $68 remains in the community, and by saving money on fuel and parking, you’ll have extra to spend at your favorite local shops.
To help people feel comfortable getting on their bikes to help their community thrive, HUB Cycling’s interactive Bike-to-Shop neighborhood maps highlight safe cycling routes into participating neighborhoods, local bike parking, and repair shops and showcase local businesses that support cycling!
Whether it's a quick trip to the grocery store or a visit to a local boutique, shopping by bike allows you to take in your surroundings from a different viewpoint and discover unknown treasures just a bike ride away. Throughout August, HUB Cycling will host a weekly scavenger hunt photo contest on their Instagram account to encourage people to explore their local surroundings and unique businesses in the area.
Ride into each neighborhood to explore and uncover hidden gems and local landmarks to win prizes from partners, including Bard on the Beach, Duer, Simons, TransLink and Sporting Life at The Amazing Brentwood.
[OPTIONAL ADDITION]
In addition to their interactive neighborhood maps, HUB will be popping up at these farmers markets in Coquitlam and Richmond to share free cycling resources and answer any questions you may have about shopping by bike across Metro Vancouver:
- Sun, August 6, from 9 am - 1:00 pm at Coquitlam Farmers Market
- Sun, August 20, from 10:30 am - 3:30 pm at Steveston Farmers Market
HUB Cycling’s Social Media Info:
Twitter: @WeAreHUB
Instagram: @hubcycling
Facebook: @WeAreHUB
Hashtags: #Bike2Shop
Example Social Media Posts to Retweet/Reshare:
Example Social Media Posts:
Don’t forget to tag us and use the hashtag #Bike2Shop!
Facebook / LinkedIn
If you are looking for more affordable ways to shop, HUB Cycling is challenging you to shop by bike to save money on fuel and parking and support your favourite local shops this summer.
From August 1-31, HUB Cycling’s interactive #Bike2Shop neighbourhood maps will highlight safe cycling routes into [participating neighbourhoods / insert neighbourhood name], provide information on local bike parking and repair shops, and showcase local businesses that support cycling!
Make a pledge to shop by bike and help your community thrive this summer bikehub.ca/biketoshop
Looking for more affordable ways to shop? HUB Cycling is challenging you to shop by bike to save money on fuel and parking and support your favourite local shops this summer.
From August 1-31, HUB Cycling’s interactive #Bike2Shop neighborhood maps will highlight safe cycling routes into [participating neighborhoods / insert neighborhood name], provide information on local bike parking and repair shops, and showcase local businesses that support cycling!
Make a pledge to shop by bike and help your community thrive this summer bikehub.ca/biketoshop
HUB Cycling is challenging you to shop by bike this summer. Check out their interactive #Bike2Shop maps that highlight safe cycling routes into [participating neighborhoods / insert neighborhood name], local bike parking, and local businesses that support cycling! bikehub.ca/biketoshop
Example Images for Promotional Use:
See the example imagery below. More graphic and image options are available at the link below.
Download Graphics for Social Media Here
Download the Promotional Poster Here
Download Social Media Graphics Here
Download the Promotional Poster Here
If you have any questions about promoting Bike to Shop, please contact our Marketing Manager, Rianna, here.
Happy cycling!