Spring 2022 Go by Bike Week Media Kit

Thank you for helping us spread the word about Go by Bike Week! Below you will find important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

About Go by Bike Week:

Event Dates: Monday, May 30 - Sunday, June 5, 2022

Find more information and register at bikehub.ca/gbbw

Since 2007, Go by Bike Week (formerly known as Bike to Work Week) has motivated 130,000 participants to cycle their daily commute including 20,000 new cyclists.

Go by Bike Week is a week-long behaviour change campaign aimed to showcase how resilient cycling is as a mode of transportation. During the week-long event, HUB Cycling encourages people to get out and ride their bikes anywhere and everywhere. Log your trips online at bikehub.ca/gbbw for a chance to win great prizes, track your kilometers, and see how many greenhouse gas emissions you’ve saved.

This spring, as COVID-19 restrictions are lifted, we're excited to rename our Knowledge HUB stations to Celebration Stations! At Celebration Stations, participants have a chance to win awesome prizes, get free bike checks, and receive free snacks! We will also see the return of our popular Community Stations hosted by bike-friendly businesses and organizations across Metro Vancouver offering free snacks, giveaways, and basic bike maintenance.

As always, registration for Go by Bike Week is 100% free. You can register as a team, join an existing team, or register solo. Participants can register before or during the event at bikehub.ca/gbbw.

Why Register for Go by Bike Week?

Registration is free
Enter into prize draws and the overall grand prize - a Cycling Adventure for 2 in the Netherlands, sponsored by Exodus Travels
Logged trips help us work with local leaders to improve cycling conditions in Metro Vancouver
Challenge others and be in with a chance of becoming an award-winning team
Remember that all bike trips count - trips to work, a shop, the gym, or just for leisure!

How to Register/Key Messages:

*Please include this link prominently in any Go by Bike Week promotions.

About HUB Cycling:

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

Example Newsletter Copy:

Be part of the change and help make Metro Vancouver a happier, healthier place to live, work and play! HUB Cycling’s Spring Go by Bike Week is back May 30 - June 5! Register today at bikehub.ca/gbbw.

The event will be jam-packed with 29 Celebration Stations where participants can ride by for free snacks, basic bike maintenance, cycling maps, prizes, and more! Register solo or as a team with your co-workers, roommates, family or friends.

Already taken part before? Simply log a trip to be considered a Spring 2022 participant.

Your logged bike trips help HUB Cycling work with local leaders to improve cycling conditions in Metro Vancouver. Remember that all bike trips count! Go to bikehub.ca/gbbw to register and log trips.

HUB Cycling’s Social Media & Website Info:

Twitter: @WeAreHUB

Instagram: @hubcycling

Facebook: @WeAreHUB

Hashtags: #GoByBike #GoByBikeBC #Bike2Work

Go by Bike Week Webpage: bikehub.ca/gbbw

Example Social Media Posts to Retweet/Reshare:

Example Social Media Posts to Create:

Don’t forget to tag us and use the hashtag #GoByBike, #Bike2Work and #GoByBikeBC!

Facebook

@WeAreHUB’s Go by Bike Week is back May 30-June 5!

This spring, they're bringing back their popular in-person Celebration Stations across Metro Vancouver where participants have a chance to win awesome prizes and get free bike checks and snacks!

Register for free today at bikehub.ca/gbbw and log your trips online for a chance to win great prizes like a Cycling Adventure for 2 in the Netherlands! #Bike2Work #GoByBike #GoByBikeBC

@WeAreHUB works to get more people cycling, more often! Register for HUB Cycling’s Go by Bike Week from May 30 - June 5 at bikehub.ca/gbbw to show your support for cycling in #MetroVan

#Bike2Work #GoByBike #GoByBikeBC

Instagram

@hubcycling’s Go by Bike Week is back May 30-June 5!

This spring, they're bringing back their popular in-person Celebration Stations across Metro Vancouver where participants have a chance to win awesome prizes and get free bike checks and snacks!

Register for free today at bikehub.ca/gbbw and log your trips online for a chance to win great prizes like a Cycling Adventure for 2 in the Netherlands! #Bike2Work #GoByBike #GoByBikeBC

Twitter

@WeAreHUB’s Go by Bike Week is back May 30-June 5!

Ride your bike to HUB's in-person Celebration Stations during the event for free bike checks, snacks, prizes, and more!

HUB Cycling’s Go by Bike Week is back May 30-June 5! Has your organization registered yet?

Register free today at bikehub.ca/gbbw and log your trips online during the week for a chance to win great prizes like a Cycling Adventure for 2 in the Netherlands!

HUB Cycling’s online tracking tool allows you to get competitive with your teammates and other teams by tracking how many kilometers you cycled and how many greenhouse gas emissions you saved. Plus, your team will be eligible to win great prizes and awards at HUB Cycling’s annual Bike Awards!

#Bike2Work #GoByBike #GoByBikeBC