Spring 2021 Go by Bike Week Media Kit

Thank you for helping us spread the word about Go by Bike Week! Below you will find important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

 

About Go by Bike Week:

Event Dates: Mon, May 31 - Sun, June 6, 2021

Find more information and register at btww.ca

 

Since 2007, Go by Bike Week (formerly known as Bike to Work Week) has motivated 130,000 participants to cycle their daily commute including 20,000 new cyclists

In Spring 2020, HUB Cycling pivoted to a fully digital event called Go by Bike Week, and offered free bike repair services to 40 essential workers, and had 3,050 people registered to participate. Our 2020 Fall Bike to Work Week offered a ‘hybrid’ of physical and online activations, which saw nearly 4,000 people participating in the event

With the increase of Provincial Health Order restrictions in March 2021, Go by Bike Week Spring 2021 will return again to a fully digital event. This means that there will be no in-person Knowledge HUB stations or Community Stations in Spring 2021. The event will include:

  • Online activations including webinars, online classes, livestream Q&As, and short video clips covering a range of topics such as ‘intro to biking’, ‘the future of e-bikes’, yoga classes, and more. Check out the online schedule here
  • An opportunity to pop by a designated bike shop and get free basic bike maintenance. More information to come! 
  • A ‘Ride Hour’ Challenge (an evolution of the ‘rush hour challenge’) showcasing how local champions use one hour of their day outside on their bikes
  • Competition through our online tracking tool - register as a team to win prizes at btww.ca! Teams can include your co-workers, household bubbles, families, and friends.
  • Lots of great prizes to be won throughout the week, including prizes from Scandinave Spa Whistler, Dunbar Cycles, Park Royal, Arc’teryx, and more!

Bike to School Week is also happening the same week as Go by Bike Week from May 31 to June 4. For more information about the event and to view the media kit, please click here.

 

Why Register for Go by Bike Week? 

  • Registration is free
  • Enter into prize draws and the overall grand prize 
  • Logged trips help us work with local leaders to improve cycling conditions in Metro Vancouver
  • Challenge others and be in with a chance of becoming an award-winning team
  • Remember that all bike trips count - trips to work, a shop, the gym, or just for leisure!

 

How to Register/Key Messages:

Register and log your trips today at btww.ca

*Please include this link prominently in any Go by Bike Week promotions. 

 

About HUB Cycling: 

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

 

Example Newsletter Copy: 

Be a part of a week-long behavioral change campaign and help make Metro Vancouver a happier, healthier place to live, work and play! HUB Cycling’s Go by Bike Week returns May 31-June 6, 2021! Register today at btww.ca

The event will be jam-packed with daily prizes, webinars, livestream Q&As, and more. Register solo or as a team with your co-workers, household bubble, family, or friends.

Already taken part before? Simply log a trip to be considered a 2021 participant. 

Your logged bike trips help HUB Cycling work with local leaders to improve cycling conditions in Metro Vancouver. Remember that all bike trips count! Go to btww.ca to register and log trips.

 

HUB Cycling’s Social Media & Website Info:

Twitter: @WeAreHUB

Instagram: @hubcycling

Facebook: @WeAreHUB

Hashtags: #GoByBike #GoByBikeBC #Bike2Work

Go by Bike Week Webpage: btww.ca

 

Example Social Media Posts to Retweet/Reshare:

Twitter

Instagram

Facebook

LinkedIn

 

Example Social Media Posts to Create: 

Don’t forget to tag us and use the hashtag #GoByBike, #Bike2Work and #GoByBikeBC!

 

Facebook

@WeAreHUB’s Go by Bike Week returns May 31st - June 6th! Register free today at btww.ca and get access to free webinars, online classes, heaps of prizes and support better biking! #Bike2Work #GoByBike #GoByBikeBC

 

@WeAreHUB works to get more people cycling, more often! Register free for HUB’s Go by Bike Week from May 31st - June 6th to show your support for cycling in #MetroVan #Bike2Work #GoByBike #GoByBikeBC 

 

Instagram

@hubcycling’s Go by Bike Week returns May 31st - June 6th! Register free today at btww.ca and get access to free webinars, online classes, heaps of prizes and support better biking! #Bike2Work #GoByBike #GoByBikeBC 

 

Twitter

@WeAreHUB’s Go by Bike Week returns May 31st - June 6th! Register free today at btww.ca and get access to free webinars, online classes, heaps of prizes and support better biking! #Bike2Work #GoByBike #GoByBikeBC

 

LinkedIn

Has your organization registered for Go by Bike Week yet? Register free today at btww.ca and get access to free webinars, online classes, heaps of prizes and support better biking in Metro Vancouver! 

HUB Cycling’s online tracking tool allows you to get competitive with your teammates and other teams by tracking how many kilometers you cycled and how many greenhouse gases you saved. Plus, your team will be eligible to win great prizes and awards at HUB Cycling’s annual Bike Awards!

Register today at btww.ca

#Bike2Work #GoByBike #GoByBikeBC

 

Example Images and Graphics for Promotional Use: 

 

Download Graphics Here 

 

Email Signature:

 

Web Banners:

 

Social Graphics:

      

      

      

 

Download Graphics Here 

 

If you have any questions about promoting Go by Bike Week, please contact our Manager, Negar, at biketowork@bikehub.ca

Happy cycling!