How local businesses are investing in biking advocacy to get more people biking

December 2, 2022

HUB Cycling and its members are working hard to improve cycling conditions across Metro Vancouver to get more people biking more often. It’s heartening to hear from organizations and businesses who share our vision for a happier, healthier, and greener community through active transportation.

Most businesses, especially retailers, can benefit significantly from increased numbers of people cycling and walking. However, to get more people cycling, we must first build wider sidewalks and safe and connected cycling networks suitable for people of all ages, abilities and socio-economic backgrounds.  A survey of the Annex neighbourhood in Toronto found that 78% of visitors would like to see widened sidewalks or added bike lanes in the area. The survey also showed that customers arriving by foot and bicycle visit the most often and spend the most money per month.

We love hearing how local businesses are alongside us in developing innovative solutions to get more people to use active transportation. One such example is Vancouver’s bike share company Mobi by Shaw Go.

All Mobi by Shaw Go employees receive a lifetime HUB membership, paid for by their employer.  Mobi understands that safer streets mean more people biking. By paying for HUB memberships for their employees, Mobi can financially support HUB’s advocacy work while introducing HUB’s advocacy efforts to its very passionate workforce.

“We have a passionate team at Mobi. Not only do our employees want to help others get around by bike, they also bike to work themselves. It’s important for us that our team arrives to work safely, which is one of the reasons why we want to support HUB and their advocacy efforts, and why we want to educate our employees about the important work being done by HUB.” says Mia Kohout, General Manager. 

In addition to a lifetime membership for all their employees, Mobi staff are also adopting a gap as part of HUB’s #UnGaptheMap initiative to build a more connected biking network across the region.  They are working with HUB's infrastructure team to find a gap that makes the most sense for their members and ever-expanding network of stations.

For organizations and companies looking for other ways to support HUB’s advocacy work, HUB offers organization memberships which come in different price tiers depending on the size and type of the business. 

Organization memberships include several benefits like mentions in our newsletter with 24k active subscribers, a charitable tax receipt and a digital badge for marketing material. 

Event sponsorship is also a great and very visible way for businesses to show the biking community their support – our Go By Bike Week events in spring and fall offer the opportunity to sponsor a celebration station or provide prizes to participants. HUB’s Bike Awards and Bike to Shop days are also great events for organizations to support.

Get in touch with HUB if you think your business or employees could benefit from a HUB partnership in whatever form works best for your business, clients and customers!