Laura Jane

As HUB Cycling's Executive Director, Laura brings a wealth of experience, a passion for community building, and a strong commitment to increasing the use of active and healthy transportation.

With over 15 years of experience in the non-profit and public sectors, Laura has been championing cycling for more than a decade. She spent nearly four years leading active transportation initiatives for the City of Vancouver, developing the City’s Transportation Demand Management Action Plan and overseeing a variety of active travel initiatives. Prior to the City of Vancouver, Laura spent over six years at HUB Cycling. During this time she founded many new initiatives, including Bike the Night, Bike to Shop Days, and the Bike Awards, and forged numerous partnerships across different sectors.

Laura holds a Graduate Diploma in Urban Studies from Simon Fraser University and a Bachelor of Arts (Honours) from McGill University.