Our New Name Is Here! We are HUB
April 24, 2012
We are now HUB: Your Cycling Connection. We make cycling better through education, action and events. More cycling means healthier, happier, more connected communities. We're leading the way in making cycling an attractive choice for everyone. bikehub.ca
Working with award-winning communications company DARE and Seven25 Typography & Design, the VACC wanted to refresh its image and broaden its perceived reach as a central organization for programming, action and engagement across the entire Metro Vancouver region. A member-based organization, we strive to remove barriers to cycling and improve the quality of our communities, our health, the environment, and local economies.
"The brand refresh introduces a modern image that fits a new understanding of bicycles being a part of our lifestyles", said HUB Executive Director Erin O'Melinn. " Our goal is to make cycling an attractive transportation choice for everyone."